The XR Guild is a global, non-profit community of hundreds of professionals in Spatial Computing and AI — united by a commitment to creating technology that puts ethics at the center.
🏆 EVAs @ AWE 2025
Ethics Gets a Spotlight (and an Auggie!)
This June, we’re making history. For the first time ever, XR Guild will present the Ethical Value Award (EVA) at AWE 2025 (June 10–12, Long Beach, CA)—honoring an Auggie Award whose work best reflects ethical responsibility in immersive tech.
While others celebrate innovation, we’re lifting up intention.
This isn’t just about who makes the flashiest demo—it’s about who’s building a better future.
Do you know someone pushing boundaries while holding the line on ethics?
Nominate them for the EVA today.
👉 Want to attend Augmented World Expo in person? Use 25STANFORD10D for a 10% discount.
🧠✊ Ethics in Action!
Stanford HAI’s latest piece is a must-read if you care about shaping responsible tech. It shows how storytelling—through speculative fiction and narrative games—isn’t just creative expression, it’s a strategic tool. By exploring potential futures, these narratives help policymakers and technologists anticipate unintended consequences before they happen.
⚒️Read the full article here.
🧵 H&M's AI Ethics Strategy—Practical, Not Perfect
H&M Group proves you don’t need perfect answers to build better AI. Instead of relying solely on formal procedures, they’ve fostered a culture of ethical awareness through real-world examples and open dialogue. Their approach? Help teams ask better questions — and keep practicing. Ethics isn’t a checklist; it’s a habit. If a fashion retail giant can do this, so can others in ecommerce.
▶️Read more here.
🚨 VR in Solitary Confinement: Hope or Horror?
Futurism explores how U.S. prisons are using VR for solitary inmates. It’s either rehab or dystopian cyberpunk, depending on who you ask. A perfect example of why ethical XR is urgent, not optional.
📖Details here.
📣 Member Call to Action
Avi’s April Challenge: One person invites TWO people this month. Do it!
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XR Guild March 2025 Newsletter authored by David Gene Oh & Amy LaMeyer
Contact us at info@xrguild.org
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